"Individual commitment to a group effort - that is what makes a team work, a company
work, a society work, a civilization work."
Our dedicated management team fuels the vision of TrendSource and leads the charge
in executing corporate initiatives. Allow us to introduce these individuals and
put a face with the name.
Jim Caltrider joined TrendSource as President and CEO in June of 2011. His previous experience includes a range of executive general management and operations positions in technology and professional services firms, as well as faculty appointments at the University of San Diego School of Business and UCSD School of Engineering (adjunct). His professional accomplishments have yielded impressive financial performance, technology introductions, growth and development for the organizations he has served. With a PhD in Mineral Economics and focus on Operations Research, Jim provides a research-based approach to TrendSource’s operation as well as those of our clients.
What I Do Best: Help others succeed.
One Thing I Couldn’t Live Without: Family.
My Personal Motto: "If you can't explain it simply, you don't understand it well enough." -Albert Einstein
CFO, Vice President
Neil has nearly thirty years of senior level financial and executive management
experience in various industries, including retail, distribution, franchising, petroleum,
technology and the college market. Neil was a founding officer in a startup retail
company operating twenty-two convenience stores on eleven college campuses across
the country and served as CEO. Previously he was President of Convenient Food Mart,
Inc., a franchiser of 350 convenience stores in the Midwest. Other positions included
Vice President of Tripifoods, Inc., a regional wholesale distributor in upstate
New York, Vice President, Finance of Sunshine Foods Stores in Rochester, MI, and
twelve years with the SuperAmerica division of Ashland Oil, Inc., a leader in the
convenience store industry.
What I Do Best: Finance.
One Thing I Couldn’t Live Without: Chocolate.
My Personal Motto: "Do unto others as you would want others to do unto you."
Information Technology (IT)
Chris has been with TrendSource for the last 14 years, overseeing the design and
development of the entire organization’s technological infrastructure. He has worked
in IT for over 20 years in various capacities such as IS Manager, Database Developer,
CAD Manager, Software Developer, etc. Through this diverse experience, Chris has
developed an exceptional global view of what’s possible in technology and is always
looking to what is next.
What I Do Best: Explain complex things simply.
One Thing I Couldn’t Live Without: My Family.
My Personal Motto: "You have power over your mind - not outside events. Realize
this, and you will find strength." -Marcus Aurelius
Jana De Anda
Sales & Marketing
Jana joined TrendSource in 2003 and has since been involved in all aspects of business operations. In her initial role in Field Services, she supported Field Agents for TrendSource in accurate and complete execution of contracted work. She later transitioned into Client Services where she managed relationships with Fortune 500 companies to support design, development and implementation of their research projects. In 2011, after taking on the role of the Executive of Operations, she was responsible for ensuring operational excellence and strategic development for TrendSource with a heavy focus on industry understanding. Now as the Vice President of Sales and Marketing, her experience allows her to provide a unique perspective to support development of solutions to client objectives. Jana has a Master’s degree in Executive Leadership from the University of San Diego.
What I Do Best: Mine through complex issues and break them down into simple
parts. Given the level of complexity we manage on a daily basis at TrendSource,
both for our clients and in our internal operation, this ability serves our people
and clients well.
One Thing I Couldn’t Live Without: Family and friends. They are the true
reward in life.
My Personal Motto: "If you don't like something, change it. If you can't
change it, change your attitude." -Maya Angelou
Mary joined TrendSource in 2006 as an Account Manager in Operations where she supported all components of program execution including managing client relationships, designing and creating projects and supporting the collection of the data by supporting her team of Field Services Coordinators. In 2011, she was selected as the Program Design Manager in Operations. In this role, she worked on programs across all industries that TrendSource serves and displayed her ability to manage and streamline complex tasks and processes effectively. Mary’s knowledge of TrendSource products and services range far and wide and she is dedicated to the continued progress of our clients and our community.
What I Do Best: Educate and encourage others to use their skills and creativity to solve complex problems and execute work at their highest level.
One Thing I Couldn’t Live Without: My Family
My Personal Motto: “If your actions inspire others to dream more, learn more, do more, and become more; you are a leader.” - John Quincy Adams