National Grocer Avoids Potential Loss From Launching Unfavorable Brand
A national grocer came to TrendSource to determine the viability of a new private label brand that had been distributed to select stores prior to an enterprise-wide launch. The new brand targeted health conscious consumers and intended to provide an alternative to leading name brand products. The Client was seeking information about customer perceptions of the new brand’s appeal and packaging in these select stores.
Electronics Manufacturer: Product X only recommended 50% of the time to key customer segments
A Fortune 500 electronics manufacturer needed a data-driven approach to support their retail channel management strategy. The manufacturer felt that retail sales representatives were not properly positioning their new product (Product X). Specifically, as it related to the customer experience and the selling process.
QSR Chain Eliminates Unused Merchandising Materials, Saving $810K
A national fast food chain came to TrendSource with a need to have better inventory management of merchandising kits for their franchise and corporate store locations. They were seeking specific physical information about store layouts and other details but were unable to gather the information themselves cost effectively.
National Quick Service Restaurant Chain Achieves a ROI of 740%
A Fortune 500 A Fortune 500 Quick Service Restaurant (QSR) came to TrendSource with two key objectives:
- Drive Incremental Revenue through suggestive selling
- Ensure alignment and consistency of their KPI’s – Key Performance Indicators
Pizza chain increases suggestive selling behavior by 137%
A Top 5 Pizza Chain approached TrendSource with three key objectives:
- Drive upsell behavior of larger pizza size
- Increase suggestive selling of side items
- Identify baseline metrics around suggestive selling