Automotive ownership is an expensive and personal experience. Trust is hard earned,
and creating customer loyalty and advocacy are critical components to an auto dealership
or service center’s success. Creating a “Wow!” experience for the customer is invaluable,
and often can be achieved by simply understanding what your customers expect to
receive and knowing their perceptions of what they received.
TrendSource uses the following tactics to identify service strengthening opportunities:
- Customer experience management
- Showroom sales knowledge and skills assessment
- Brand standards auditing
- Service quality evaluations
- Assessment of repair work quality
- Internet lead telephone audits
- Integrity mystery shops
- Competitive benchmarking
- Voice of the Customer surveying
- Customer intercept and exit interviewing
- SWOT Analysis
- State of the art data visualization and reporting
TrendSource service solutions give our clients insight into employee engagement,
knowledge, and selling skills. They also help our clients create trust by measuring
the accuracy of quotes for repair and service, and quality of repair work. An opportunity
for improvement is created when Clients gain insight into whether or not employees
achieved performance standards and customers’ expectations were met. Our proprietary
program designs, methodologies for data collection and analysis of results deliver
actionable data that drive impactful performance improvement and measurable return
on investment.
We understand that creating and maintaining a good reputation is the cornerstone for
repeat business.
