According to the Bureau of Labor Statistics, the entertainment industry consists
of about 125,500 establishments, all competing for consumer consideration. This
is a particularly unique industry, in that while a company may have only a few direct
competitors, there is virtually infinite indirect competition as entertainment outlets
act as substitutes for one another. The only way to distinguish yourself in the
face of this extreme competition is through Customer Experience Management.
The companies that have endured during an unstable economy team up with companies
like TrendSource to implement customer experience programs designed to measure the
effectiveness of service quality and the overall attitude customers have toward
your product/service. TrendSource provides a suite of tactics to assess customer
perceptions, including:
- Mystery Shopping
- Customer Intercepts/Exit Interviews
- Employee Reward Incentive Programs
- And many more...
