industries
"Converting just 10 average consumers to loyal customers across a 1,000 store grocery chain would amount to almost 23.7 million in additional revenue per year."
Food Marketing Institute
”

Grocery

Our grocery services include customer experience management, grocery mystery shopping, rewards & recognition, customer intercepts, and exit interviews.

Grocery stores experience competitive forces as much or more than any other industry. In a market with largely undifferentiated products, several carrying virtually the same inventory, the only thing that truly separates one store from another is the experience a customer has while shopping at your store. TrendSource performs a variety of custom solutions that identify and analyze key areas for sustained success, including:

Consumer Expectations

Branding Alignment &
        Effectiveness

Merchandising Effectiveness

Competitive Positioning

Service Delivery

Our systematic program approach is designed for continuous improvement, utilizing complementary methodologies to facilitate and monitor success over time. The basic framework for the TrendSource process integration approach is illustrated in the graphic below.

TrendSource's unique Customer Loyalty Insights Model

TrendSource offers the following services to the grocery/supermarket industry:

TrendSource provides standard pricing audits, competitive pricing audits & marketing audits monitoring branding execution.

Pricing Audits

Optimizing price matrices and ensuring brand consistency

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Mystery shopping services improve the customer experience.

Mystery Shopping

Understanding reality through the eyes of a customer

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5/22/2013