Loyal customers are exponentially more profitable than non-loyal customers. Customer
loyalty stems from positive experiences and a company’s ability to meet their service
expectations. A strong link exists between retail financial performance and customer
loyalty, with the employee acting as the pivotal catalyst in moving a consumer from
a merely satisfied, apathetic consumer to an active advocate. These "advocates"
tend to refer others, generating new business at little or no cost.
Research has consistently shown a strong connection between employee engagement
and positive customer service perceptions. In fact, 41% of customers credit their
loyalty to a business because of exceptional employee attitudes. TrendSource offers
customized employee engagement solutions that will cultivate profound connections
to your company, empowering employees to drive innovation and move your organization
forward.
