Did you know Mother’s Day is second only to Christmas as the most popular gifting holiday in the United States? In light of this, TrendSource surveyed 1,124 MSI Field Agents for our Mother’s Day buying intentions study to identify shopping trends of critical importance to retailers and restaurateurs.

For more details, view the complete results in our blog post.

Haven’t yet downloaded our 2012 Holiday Consumer Buying Intentions and Outcomes Study? Don’t fret – it’s still available!

Download the study here to see what 3,568 consumers had to say about their actual holiday shopping behavior with comparison and analysis based on the pre-holiday study results.

For questions about this and other TrendSource research studies, email trustedinsight@trendsource.com.

We recently launched a corporate blog to advance the interests of the market research industry as well as the industries in which we serve our clients by providing tips, sharing best practices and revealing findings from independent TrendSource studies that spark meaningful conversations. Check it out, and let us know what you think!

wINput is a consumer survey app developed by TrendSource as a research tool to collect information from real customers. Users can share their preferences, perceptions and experiences with an engaged community while having regular opportunities to win prizes for their input. TrendSource uses the data to identify market trends and help clients better understand consumers.