When manufacturers enter into contracts with retailers, they must be confident that retailers follow the terms of those contracts on a case-by-case, store-by-store level. Otherwise, they wind up paying for considerations they did not receive, and their product and brand are not optimally presented. Thus, Retail Audit Market Research can be the glue that holds together successful partnerships between manufacturers and retailers by ensuring retailers act in good faith and are compliant with contractual stipulations.
Through a retail store audit program, manufacturers can be assured retailers meet their obligations in the following areas:
Are the retailers only using manufacturer-approved merchandising and signage to communicate with customers about your brand?
Is the retailer offering any unauthorized promotions or discounts on your product, or, worse yet, invoking your product's name to promote a competitor's?
Is the store associate accurately representing, promoting, and selling the product?
Does the retailer maintain the appropriate level of your product on the proper shelves?
Retailers themselves also have a vested interest in a retail audit program. With so many locations to manage across multiple states and regions, retailers must be made aware when particular locations are breaking contractual agreements, even if it is an aberration as opposed to a pattern, so as to take immediate corrective action and avoid jeopardizing their relationship with the manufacturer.Learn More
Whatever your business manufactures, you have to sell it somewhere, and, wherever that is, we are there with boots on the ground to evaluate how it's being sold. This includes:
Whatever your business makes, you put a lot of work into your products: You carry them to term through taxing research and development, you precisely hone your marketing campaigns, and you build goodwill with your customers through your brand promise. You then trust these products to your retail partners, hoping they meet their obligations to appropriately position, describe, and sell it.
Don't trust. Know.
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