Grocers have proven themselves to be flexible and dependable during the first wave of the COVID-19 pandemic, and grocery industry market research can help them streamline these efforts and keep employees and customers safe. Businesses ensure individual stores and frontline employees remain compliant with their good faith efforts, regulations, and best practices, as well as monitor customer experience. TrendSource offers a wide variety of market research methodologies to help grocers understand their operations and customers in a constantly-shifting landscape.Learn More About Health and Safety Market Research
TrendSource is here to help grocers rapidly grow their business, offering support for entering new markets, integrating new marketing materials, working to improve customer service standards, and validating promotions and previous work. We help grocers gain Insights into:
Understand the market your company wishes to operate in, identify market-readiness for a new store location, and be alerted to how potential consumers view the brand.
Merchandising, Packaging, and Promotion
Ensure merchandising, packaging, and promotions are landing as intended with customers.
Customer Service Behaviors
Understand which employee behaviors will delight customers, and target those behaviors in learning initiatives.
Find out what your customers want and if you are delivering it. Benchmark service standards, ensure you maintain them during rapid expansions, and measure service consistency during banner integration.
Receive intel and create informed strategies around specific initiatives, and ensure price points are optimal. Know ahead of time about potential market share loss and ward off new market entrants.
We custom build our solutions to ensure grocers get exactly what they need: nothing more, nothing less. Depending on your needs, size, and budget, we will combine a full complement of grocery market research solutions, drawing on many of the following quantitative and qualitative methodologies and services:
These methodologies are supported by our vast industry experience (remember, we invented the grocery mystery shop), our extensive Field Agent network that guarantees 100% coverage and completion in the United States and Canada, and our smartest-kids-in-the-class Analytics team.Learn More
"The entire team is nothing short of amazing. They are very supportive and adapt well to the multiple changes/requests we make. Keep up the outstanding work!"
“Our relationship with TrendSource started with conducting our IGA store assessment program, expanded to include the IGA customer feedback website, broadened to the annual retailer satisfaction survey, most recently adding an important market research project for our IGA brand products. Behind these programs, TrendSource maintains rich databases of the information they capture and we use that information to guide the implementation of other IGA programs. IGA USA is well-represented by TrendSource in every day-to- day interaction they conduct with our retailers and wholesaler partners. We are proud of our long-term relationship with TrendSource and we look forward to all that we will accomplish together in the future.”
“IGA, the Independent Grocers Alliance, has enjoyed a productive working relationship with TrendSource. What began as an Assessment Program, several years ago, measuring the quality of store appearance and service has become a strategic partnership. TrendSource is highly capable and always delivers. Moreover, they are seriously interested in delivering value. Their analytical and behavioral insights have given us a much better understanding of our shoppers’ needs. So when IGA and its National Retail Advisory Board made the decision to embark on an important new customer engagement initiative, we went to TrendSource with our goals in mind. They met that challenge with a plan and “partnership approach” that has us well on our way. Collaboration, attention to detail and measurement are keystones of the journey. And we couldn’t be in better hands.“
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