Marketing Audits: Make Sure They Get Your Message

Build a database of each of your franchised locations' unique marketing and merchandising needs, streamline marketing efforts, and ensure all locations display the most current and appropriate marketing materials with a Marketing Audit Program.

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Optimize Your Marketing Efforts Across Your Locations

No two restaurants are exactly the same, and your company's marketing materials are always changing. Marketing audits allow your business to effectively monitor its franchised locations to ensure efficiency and compliance in you marketing efforts.

We will work with your business to custom-build a marketing audit to streamline your marketing campaigns in two ways:
1) Photographing all marketing materials (including menu boards and promotional signage) on display to ensure they are up-to-date and compliant with your marketing vision.
2) Provide accurate information about each of your location's:

  • Counts and measurements for all windows and doors
  • Directional orientation (does the front entrance face a street or parking lot, etc.)
  • Overall square footage
  • Table counts and sizes
  • Zoning restrictions impacting front-of-store signage

The sum total of this information amounts to incredible opportunities for optimizing and streamlining marketing efforts.

  • Avoid sending expensive signage and promotional materials to locations that cannot use it, whether due to local laws or spatial restrictions
  • Keep on top of any franchisees slow to implement the latest marketing materials
  • Don't shortchange larger locations who could use all the materials you can provide

Your brand's marketing should fit each franchised restaurant like a glove, and strategic marketing audits give you each restaurant's hand size.

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Marketing Audits, the TrendSource Way.

Our difference starts with who we send to your locations. Our Field Agents are individually certified in on-site audits to guarantee they have the training, professionalism, and experience to execute marketing audits. With coverage in all 50 states and Canada, we can audit franchisees wherever they set up shop.

Before each project, we provide Field Agents with detailed instructions to ensure they uniformly and completely execute the audit. These directions guide field agents through the particulars of photography — photo angle, distance, and quantity — as well as information on how they should go about handling exceptions.

And since our projects are always custom-built, add or subtract whatever you like from the program. For example, does your company need qualitative information about the unique challenges each franchisee faces when it comes to marketing materials? Then add a franchisee interview to your audit. You tell us what you want and we will build it for you.

You can't have eyes in all your stores at the same time. But we will build a database that will get you pretty darn close.

Tell us about your compliance needs

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