Predictive Modeling: Use Past Data to Predict the Future

Glimpse possible future outcomes and increase your opportunities for success with predictive modeling. Our Advanced Analytics team knows which tools to use to get the most mileage out of data, while not over-reaching or making unsubstantiated claims.

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Glimpse Future Outcomes

We will craft our predictive modeling to fit your market research questions and needs. We could throw around technical terms to show you our PhD statisticians know what they are talking about, like linear and logistic regression analyses or Negative Binomial and Poisson Distribution Models. But we don’t need to do that.

Instead, we will say what Predictive Modeling can do for your business. By modeling your company's current data and then extending that model forward, predictive modeling can give an idea of what to expect based on past data. This helps your business:

  • Predict future sales and traffic trends
  • Predict and mitigate risk
  • Optimize your resource planning
  • Fill in any analytical blanks
  • And more

Not Just Predicting the Future

Predictive modeling isn’t entirely about the future, however. It is also a singular tool for filling in gaps in the present. For example, let's say you have an incomplete data set from your company's customer loyalty program, which gives you your customers’ demographic information but does not attach that to any purchasing behavior or history. Based on comparable data sets, predictive modeling will predict that buying behavior and history for you. Take out the guesswork and let our analysts get the most out of your company's data. Of course, we are happy to help you collect and analyze that data as well.

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